F1 BLOG

Well, Here we are, an offical sponsor of the Honda F1 team.

Ok, so it’s only a very very small part of the paint job, but if you ever get close enough you will find us right there, On the front wing of Jenson Button’s car.

I’ve always wanted to sponsor an F1 car..

It would seem that not all the “Green” folks are behind Honda’s attempt to do something positive for the environment. Friends of the Earth has pointed out how Ironic it is for a car manufacturer to be asking people to help the environment when in their opinion…

“There is some irony in the fact that Honda are attempting to promote the environment and calling on others to address environmental issues when they are contributing to climate change by participating in what is probably the most polluting sport on the planet.”

What I find silly about this is that Honda is getting the abuse for “Trying” to do something even remotely green while the other F1 teams are ignored by people like Friends of the Earth. Friends of the Earth also completely ignore the fact that maybe, just maybe, some of the technology that goes into making current cars cleaner and more efficient was contributed to in some small way by the research performed by F1 racing teams and others.

Now, Don’t get me wrong, I’m not saying there isn’t an element of opportunism in the whole Honda Green car Idea, I mean, Green is popular these days so why not? But if one is going to acknowledge that then one also has to accept that these so called “Friends of the Earth” are doing exactly the same thing by grabbing the coat tails of the Honda machine and screaming for a little press for themselves.

The reality is nearly every creature on this planet is motivated by their own self interests, be that creature a special interest group or a massive corporation so why not just sit back and enjoy the race…

Get your name on the new Green Honda F1 Car!

Honda has unveiled their new “Green” F1 Car. It’s causing quite a stir in the F1 community for a whole bunch of reasons that I’ll get into in another post. The reason for this post is to let you know that YOU can get your name on the car!

Just head on over to www.myearthdream.com and see for yourself.

You can make a donation to a green cause and get your name on the car as described at the site ..

“By pledging to do something to help the environment and making a donation to the myearthdream trust, you can do your part to help the environment. When you do so, your name and pledge will appear on the myearthdream car and eventually form part of the livery for the real Honda Racing F1 Team race car.”

So head on over and check it out. What F1 fan wouldn’t want to see their name on an F1 car, even if it its microscopically small.

Very Very Small.

There is much talk about the new Honda F1 car being unveiled with it’s new livery on Monday. The rumor is that it will be all green with no sponsor logos at all.

Honda claims the idea is the brainchild of Simon Fuller and is meant to showcase Honda’s concern for green issues. Most people seem to think that it is really an indication that Honda has failed to find a replacement for their old sponsor Lucky Strike.

There are also some indications that the green colors will include images from Google Earth. Perhaps Google is looking at becoming an F1 sponsor?

I can’t wait to see what shows up on Monday.